DATABASE
REACH YOUR IDEAL AUDIENCE WITH A CUSTOM TARGETED EMAIL LIST.
At abcg.co/, we're all about bringing the right people together, so whether you need to pull a business, executive, or physician email list, we have the quality information you need. Buy sales leads and potential contacts that are right for your business so that you can master your next direct marketing campaign. We provide our clients with premium data, including email addresses, phone numbers, postal addresses, and much more.
- Save time and money by connecting with the right people, the first time.
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HOW IS LEAD GENERATION FOR B2C BUSINESSES UNIQUE?
In contrast with B2B marketing, B2C campaigns tend to have shorter sales cycles, requiring a fast and powerful approach to lead generation. B2C lead generation focuses less on establishing long relationships and more on the experiential and the eye-catching.
Marketers often tap into B2C customers during their “buying phase,” so lead generation content for B2C often includes promotions, unique offers, and personal messaging. B2C lead generation initiatives also cater to a broader audience.
WHAT IS A LEAD GENERATION AND WHY IT'S IMPORTANT?
In B2B lead generation, B2B leads is the term given to those people who have been identified as potential customers for your business. They can be categorized as those who would likely find value from using your product or service.
B2B lead generation is fundamental to the success of a business. We have identified several factors that demonstrate the importance of B2B lead generation for sales and marketing teams, as well as the wider business. (See chart)
SALES
Discover Your Total Addressable Market
B2B lead generation highlights how much of the market would be receptive to your pitch.
Gives you accurate contact data
B2B lead generation ensures that you are contacting leads using the most up-to-date data.
Increases conversion rates
B2B lead generation improves the sales process, by making sure you are engaging with those moths likely to buy.
Creates a strong sales pipeline
B2B lead generation will help you to build a predictable pipeline of sales leads, meaning a higher percentage of closed-won deals.
MARKETING
Know your customer
With B2B lead generation, you can learn who your perfect customers are and where they spend their time.
Assists with content creation
Knowing your customer means that you can create content that is relevant and valuable to them.
Builds brand awareness
Targeted content, correctly amplified online, will male more people aware of your company.
Created a predictable marketing system
With B2B lead generation, every marketing activity can be measured and tracked, preventing a scattergun approach.